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Project: Nissan Pepe
Date: Apr 2011
My role: Art direction / copywriting
Nissan Pepe
Nissan 370Z is less expensive than a Porsche Carrera, but faster. The challenge here was to show that this car was fast enough to beat anything including a chicken that has the best grip in closed curves.
So, we decided to put the car in a warehouse to race Pepe in an illegal race. Another challenge to the creative team was to convince clients we could make this film since the budget wasn't big enough, so we invited everybody in the agency to be part of it and the result you can see here. If you want to check out the making of, here is the link: https://vimeo.com/21805002


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