By the time we took this project, the client wanted to make Inifiniti in Europe as big as it was in the US, but how to compete in a market where cars are pretty much the same?

Well, not quite. Japanese made this crafted piece of work almost handmade with curves we couldn't find anywhere else. So, we came up with a bold statement followed by an integrated campaign. I dare to say that we defined Infiniti in Europe, launching their first film and you probably heard about these guys. Here you can watch the case study with the whole integrated campaign: https://vimeo.com/30547650